‘Tis the season for sleigh bells, holiday showcases, exchanging gifts with family and friends, and decorating the Christmas tree. It’s also a time to spread joy to those around us. First Western Bank & Trust (FWBT) is excited to get into the spirit of the season with the return of “100 Cheers”, a celebration of those who make our community special.

FWBT began the “100 Cheers” tradition back in 2014 as a 100 random-acts-of-kindness campaign during the holiday season to commemorate our 50th anniversary. Each year the goal is to spread cheer in unexpected ways. This holiday season, beginning Monday, December 6th, “100 Cheers” will begin in all 7 regions FWBT serves.

In previous years, FWBT has celebrated our customers, community members and small business owners. This year, our “100 Cheers” campaign will focus on bringing blessings to the most selfless individuals you’ll ever meet: non-profit employees, educators, and other essential workers. The past two years have been difficult ones for all of us, and these amazing individuals have been on the front lines. They are the foundation of what makes our society great. That’s why in every region FWBT is located, we will be dedicating “100 Cheers” to them. Each region is tasked with searching out these important individuals in their community and bringing them some holiday cheer and goodwill. From December 6th through December 10th, over 700 people will experience some Christmas joy and a heartfelt “thank you” for all that they do through this campaign.

“Each year our employees are excited to participate in the 100 Cheers campaign.  It has been so heartwarming to see the smiles of those that receive the Cheers.  We are proud to give back to the communities we serve, across every region.  What a great way to start the Christmas Season”, said Chairman, President & CEO Brenda Foster.

First Western Bank & Trust employs over 330 people across 17 locations in North Dakota, Minnesota, and South Dakota.